CTV / OTT

Connected TV offers the scale of broadcast and the targeting capability of digital, but realizing that combination requires better data and smarter bidding than standard approaches provide. Trivolt's CTV practice brings both: premium inventory access, powered by audience intelligence that gives buyers a real edge.

Our CTV Approach

Audience First, Not Inventory First

We do not start with available inventory and then look for an audience. We start with your audience, built from commerce signals, behavioral intent, and publisher data, and reach them wherever they are streaming, on premium inventory.

Custom Frequency and Reach Logic

Our open infrastructure allows us to write frequency capping and reach extension logic specifically for CTV environments, managing cross-device, cross-app, and cross-household delivery in ways that standard DSP configurations do not support.

Outcome-Linked Measurement

Trivolt connects CTV exposure to downstream outcomes, including website visits, search lift, and purchase behavior, so the full value of your streaming investment is visible and attributable.

CTV Capabilities

Full-funnel CTV planning and activation.
Premium OTT inventory access across AVOD, FAST, and vMVPD environments.
Cross-device identity and reach management.
Brand lift, traffic lift, and sales impact measurement.
Household-level targeting and suppression.